Business & Marketing Manager

Paradigm Of Idaho Business and Marketing Manager Cylina Wilson's Headshot


Cylina has over 15 years’ experience in leadership, business development and executing strategic marketing plans. She is an extremely driven business professional with experience serving both Fortune 500 companies as well as small businesses. Her experience includes financial forecasting, relationship management and ability to solve complex problems while providing trust and loyalty to her team. She ensures business operations will be organized and takes pride in her excitement for growth and development.


  • Business Operations
  • Financial Management
  • Budgeting & Forecasting
  • Business planning
  • Human Resource Management
  • Customer Relations Specialist
  • Cross-funcational communications
  • Detail-oriented
  • Cost reduction strategies
  • Strategic Partnerships


Paradigm Of Idaho, Inc. 2019-Present
Business & Marketing Manager
Work closely with team members to develop and implement initiatives, including unrivaled business strategies. Ensuring that all operational processes run smoothly by providing support in human resources, accounting, contract negotiations, business operations, development and marketing. Provide support to the project management team as well as deliver business analyses and financial reporting.

VitaNovu Anti-aging & Asthetic Medicine 2014-2019
Practice Manager - Boise, ID
Implemented policies and standard operating procedures for continuous improvement. Devised, deployed and monitored processes to boost long-term business success with optimal sales and profit levels. Conducted performance reviews and recommendations for improvement. Evaluated upcoming program plans to forecast expected resource needs. Managed and controlled budgets, overseeing customer accounts, managing schedules and meetings. Forged and cultivated productive relationships with community members and potential partners. Built relationships with customers and managed accounts to drive revenue and profit.

Humana 2011-2014
Clinical Specialist - Boise, ID
Prepared reports and updated required documentation. Collaborated on strategic planning and kept practice operations aligned with organizational mission, vision and goals. Identified process improvements in day-to-day functioning of department. Initiated audit process to evaluate thoroughness of documentation and maintenance of facility standards. Created and maintained computerized record management systems to record and process data and generate reports.Contributed substantially to successful department HCC accreditation. Routinely collaborated with managers to correct problems and improve services. Reviewed documentation for compliance with requirements and accuracy of information.

Zelham, Inc. 2007-2011
Assistant Project Manager - Boise, ID
Closely collaborated with project members to identify and address problems. Delivered high level of service to clients to both maintain and extend relationship for future business opportunities. Supported managers and department leaders by completing projects and problem resolution under tight budgets and schedule demands. Adapted quickly to changing and competing project demands. Allocated resources and established schedules meeting or exceeding project demands. Managed minimum of twelve projects each year, maintaining budget, schedule and scope requirements.

St. Luke's Regional Medical Center 2005-2007
Administration/Human Resources - Boise, ID
Performed various administrative functions. Main point of contact for patients, doctors and hospital staff by maintaining high levels of communication. Worked with patients and families to develop future plans.Delivered friendly assistance with new hires throughout interviewing and hiring process. Administered compensation, benefits and performance management systems and safety and recreation programs.